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Turn Passions Into Profits

“You are never given a dream
without also being given the power to make it true.
You may have to work for it, however.”
— Richard Bach

  1. Don’t Have Any Passions?

    If you don’t know what you want to do, you are not alone. Many people are still searching for answers, usually in the wrong places. Deep down you KNOW what would make you happy, including what kind of work. However you need to see past the limitations of your own FEARS and other people’s expectations.

    For help in this important process of getting to know yourself and discover what you love, go to Your Life Compass™.

  2. Discover a New Interest

    You may be one of the fortunate people who know, from a young age, what they love to do. Do not assume that this is ALL – there may very well be OTHER areas to explore that will bring you great satisfaction.

    Certainly this was my case. I knew I loved to write and started producing and selling stories and articles in my twenties. This expanded to writing in the personal growth field. What I discovered later – in my late forties – was that I also had the ability to motivate and inspire others by my words, both written and spoken. And that I had a real passion for helping others to see themselves and live their potential.

  3. Follow Your Energy

    As we allow ourselves to expand in the work we do, we often feel drawn in certain directions. Follow your energy – and trust that you are led this way for a reason.

    Begin by finding out more about what you are attracted to and taking your first steps. A strategy for making money in this area can come LATER.

    For example, when I considered giving workshops in personal growth, I was immediately drawn to websites with message boards filled by people still searching for their answers. For a couple of months I read their posts with fascination. I then realized the usefulness of all the exercises I had been doing for my own self-development and began to put them together for others to use.

  4. A single passion can generate other income streams that are inter-related.

    For example:

    A pianist can earn money tutoring others, playing at public events and working as an organist.

    Ann Kullberg was a stay-at-home mother of two when her marriage ended. Since one of her children was autistic, she was determined to come up with creative ways of earning money from her art (she was very good at coloured pencil drawing). Now she successfully promotes her books, workshops and e-magazine through her website at

  5. Making Money
    • Test market your product or service!
      It is essential to take this step before going any further.

      FIRST you need to see the value of your work to others. Get feedback from family and friends (if you can trust them to be objective).

      THEN take your work to a larger audience – such as selling crafts at a small arts & craft show or giving your workshop to a group of people you know.

      This is the time to ask for comments
      and finetune your product.
      I test market my Life Coaching materials through my Dream Achievers Program. Feedback from this small, intensely focused group tells me what exercises work and are ready to be promoted to the world at large.

      Once you see how much people appreciate and need what you have to offer, you will feel much more confident in offering it for sale.
    • Make Your First $100
      Here is a useful guideline for knowing whether it’s time to quit or move forward with your project. After earning the first $100 with your idea or product, assess the time and energy involved in making that money and how satisfying it is for you.
    • What About Long-term Projects?
      Some income streams take longer to develop, especially if you are learning a new skill or need to do a lot of research. If this project is something that you really want to do, set up your other sources of revenue so that you can continue to pay your bills while you are in the development stage.For development work, it is usually best
      to focus on one project at a time.
      Get your project to the next level (i.e. make it profitable) and then assess its viability.

  6. Support Your Passion

    It is important to give yourself the support you need to work in a given area, especially if this is a new field for you. Network with others who are already active in this field and find mentors who can share their own experience and help you with next steps. Let yourself get absorbed in this interest of yours! Read books and articles and visit websites where others share your passion; also see what customers are looking for. There are specialty magazines and websites for everything from Cats to Kayaking to Zen.

    Join associations. For example, if you do arts & crafts, check out the National Craft Association at

    Also inform yourself about GOVERNMENT PROGRAMS (local or federal) and nonprofit COMMUNITY ASSISTANCE PROGRAMS. If you qualify as a “small business” you should be able to obtain help with set up as well as with funding.

  7. Get Inspired!

    You will also find inspiration reading about others who dared to follow their passions and created one or more income streams.

    Ann Benson is a novelist, bead artist and needlecraft designer. All these income streams are promoted on her website at

    David Loria – turned his hobby as a photographer into a successful 2nd career. After he left his social service job in Washington, D.C., he took pictures around the capital and asked if anyone would pay. Soon his work started appearing in D.C. magazines and guide books. Later a postcard company bought scenic photos of the city. His photographs now appear on over 80 postcards, tourist guides and calendars in the Washington area.

    Later he combined his expertise with a camera with his passion for languages. He now runs Washington Photo Safari, a multi-lingual trolley tour of Washington where he gives lessons on the best way to photograph city’s landmarks. See

    Gayle Lawrence – was a dental hygienist who combined her love of nature, travel and spiritual growth. She launched a travel company for women seeking deeper meaning in their lives called Journeys of Discovery. Gayle customizes exotic trips for women that allow them to swim with dolphins in the Bahamas, get close to Caribbean Humpback Whales or African wildlife or visit ancient sacred sites in Peru. Go to

  8. Create the Life You Love with Multiple Income Streams

    Be creative in coming up with different ways to make a living as you follow your dreams. Many people develop multiple income streams while they are still working a regular job, whether full-time or part-time.
    • A part-time social worker works as a jazz musician on weekends and makes extra money doing gardening for seniors.
    • A therapist who works with dyslexic children also holds workshops in personal growth where she sells CDs and tapes.
    • A writer of feature articles and humour pieces also sells second-hand books through and works in a bookstore 2 days a week.
    • A website designer also creates business logos and stationery for clients.
  • Still not sure what you’d love to do? See Your Life Compass™, a package to help you find your overall Life Direction.

  • Once you know your direction, you can also test your ideas out on the bulletin board at Barbara Sher’s website at There you will find a worldwide community of creative people who are very supportive in sharing ideas and helping each other. (In particular see forums “Wishes and Obstacles” and “Jobs and Income Streams.”)

  • Do you know what you want to do but FEEL STUCK? Afraid to move ahead? For help, go to Kick-start Your Dreams (Coaching Program).

  • For personal guidance and support in setting up one or more income streams of your own, go to Create Your Own Income Instreams (Coaching Program).